Apex Hotels, London
The Challenge
Ideal Standard had to ensure that the solution it provided established a consistent and timeless identity across the property. When Apex opened their 130 bedroom City of London Hotel near to Tower Bridge, they wanted to create a high-end environment that would have a broad demographic appeal.
The Brief
Location, style and service are the three pillars of the Apex Hotel Group. The company has forged a reputation for sympathetically integrating cosmopolitan style into the landmark Apex Hotels.
The Solution
Ideal Standard’s elegant White & Silver collection by David Chipperfield proved the perfect choice. Its contemporary yet timeless style works with black walnut and neutral porcelain surfaces deliver bathrooms that embody the “modern classic” décor of the hotel.
Positive guest feedback has vindicated the bathroom design and White & Silver has now recently been included in the Apex European Hotel in Edinburgh.
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