24. Mar 2023
Ceramiche Ragno

Ceramiche Ragno's new Milan space complements Ideal Standard's design and innovation

Ceramiche Ragno's new Milan space complements Ideal Standard's design and innovation

Ceramiche Ragno, historical brand of the Italian ceramic industry, with its first Flagship Showroom in the Porta Nuova area of Milan, chooses bathroom products by Ideal Standard.

The 400 square metre space, with its large arched windows overlooking Via Marco Polo in the iconic Porta Nuova district, has been interpreted by Benedetta Tagliabue as a kaleidoscope of colours, textures and designs that surprisingly narrate the brand's history and technical and craftsmanship skills and all the expressive potential of ceramics.

Characterised by a long succession of arches defining the rooms and by large lateral spaces in which large windows overlooking the inner courtyard allow natural light to enter, the Ragno space presents the ceramic and stoneware collections through an entirely new display mode that recounts a multiplicity of ceramic materials available to designers and private individuals by suggesting exclusive combinations of the different surfaces in the range.

For his three bathrooms, one for the disabled, one for his customers and the other for the staff in his showroom, he decided to complement the awareness and historicity of our brand by incorporating products consistent with the entire design of the architect Tagliabue.

In the most important bathroom, dedicated to customers, the continuous mosaic on the floor dialogues with the collections hanging from the wooden structures and the lightness and elegance of the Diamatec® Ipalyss washbasin combined with the Ceraline silk-black faucets.

The polychrome mosaic theme also continues in the more intimate sanitary ware rooms with the WC and bidet from the Atelier Collections Blend Curve line, ending with the shower area again in a silk black finish with a non-slip Ultra Flat S shower tray.

The lightness and extra-ordinary dimensions of the large, thin stoneware slabs stand out in their entirety next to the small ceramics, suggesting further combinations and readings of the materials in the different rooms and accompanying visitors on an evocative tour.

Courtesy Ceramiche Ragno

Project Benedetta Tagliabue -EMBT

Ph. Tiziano Sartorio